Social media has changed the way companies and brands market their products. Leveraging the potential power of an industry influencer can improve your company’s bottom line, without adding to your existing workload. Why write my essay or strategy when I can get an influencer to do it for me and free my time to do other important tasks?
Here are the top 5 benefits of influencer marketing and how they can change the way you’re run you’re marketing campaigns in the future.
1. Reach a Wider Audience
Remember the old days when the only way to reach your audience was to either advertise in print media, outdoor media, radio, or TV? This kind of blanket approach to marketing was all that was available to companies that wanted to gain market share. With the advent of social media, anyone now has the opportunity to reach out to a targeted audience.
Using influencers in your niche will help you to put your brand in front of thousands of relevant prospects, without the need to use traditional marketing strategies like those mentioned. Influencer marketing helps you to get the most out of your marketing strategy and reach potential prospects that are inclined to convert to a sale or lead.
2. Advertise for Less
Advertising on traditional marketing channels can cost a bundle. Smaller start-ups and brands do not have the capital to invest in an extensive marketing campaign. This is where the practice of influencer marketing can assist small companies to gain traction and awareness in their niche by piggybacking on the success of influencers that believe in their product. Most influencers will allow you to use their account to market your products in return for a fee.
This fee is a fraction of the cost of a traditional marketing campaign, and the results can be staggering. Marketing is all about return on investment (ROI), and using influencer marketing is a cost-effective way to achieve your marketing goals and targets.
3. Gain Endorsements for your Product or Service
Influencers with large followings have credibility with their audience. If they wholeheartedly recommend a product or service, it will be accepted by their following. Endorsing your product with an influencer will gain you real-world traction and awareness that is both authentic and reliable.
If you own a brand or company, then identify the top five influencers on social media in your niche. Reach out to them on their social platforms and introduce your brand and products to them. Offer them a free trial, or arrange a marketing fee for them to promote your product or service through their accounts.
4. Go Viral
We have all seen the videos of cats wearing slices of bread, with over 20 million views of the silly video clip. Why couldn’t that be your brand or product that goes viral? Choose the right influencer, and you can expect a similar result.
Can you imagine your excitement if your brand or product was viewed by 20 million people in your niche? This kind of reaction is true value for your marketing budget, and the potential leads and sales that could arise out of a viral video are well worth the time it takes to reach out to an influencer and arrange a fee for their cooperation.
5. Saves Time on Your Campaigns
With more free time and funds available to your brand, you will be able to achieve more. The influencer will head up the campaign, taking the time out of work and allowing you to complete more outreach to other influencers, as well as conclude other essential business matters.
Influencer marketing has the potential to lift your social following, gain you more exposure to your target audience and increase your conversion rates while driving more traffic to your website. Traditional marketing models may have their benefit but pale in comparison to the cost-efficient strategy of reaching out to influencers on social platforms.